Using this will tell the algorithm to keep your content visible and active for hours. Businesses can either use powerful video editing tools to create content on IGTV or opt for more “unfiltered” content. It is important to keep content relevant to the hashtags as well. No spam. Fortunately, these Instagram fashion trends are accessible to anyone who has an internet connection. Paper on back. As for retail, 83% of people say that the platform is where they discover new products while 80% admit that it helps them decide which products and services to buy (Facebook, 2019). This is similar to how they value the coveted blue verified checkmark. And Apple’s 1984 ad is a great example. Furthermore, the platform evolved to support its growing business accounts. However, do remember that IG is a show and tell platform. To wit, here are some trends and forecasts you can exploit. For us that's not what social is (or should be) about.” That is why nowadays, Instagram users engage more with business accounts that support causes that matter to them. As of March 2020, the most important topics on Instagram are yoga, news, cooking, recipes, and health (Statista, 2021). And Instagram is evolving to cater to business needs. Brand content now a crossover between Stories and IGTV. This is still a trend and you will find a lot of tight-fitting clothing that shows off the derriere. Silk border. After all, most people use only one to three hashtags per post (Hootsuite, 2020). You want them to stand out, but not too much. Tagged photo… It was untagged real quick” Image credits: damnwhatanasshole “Face lost 20 kgs?” Image credits: kyliesuicidie. Enjoy! Stories are a newer feature of Instagram, meant to compete with the Snapchat platform. As a matter of fact, here they are: With over 25 million business profiles on Instagram, it’s quite easy to get lost in the crowd. It was quite a rocky start for IGTV which led to slow user adoption, but Instagram has enhanced IGTV and is actively promoting its use throughout the platform. Take Rihanna for example, she used a Diamond Ball filter to promote the Clara Lionel Foundation. However, it is highly likely that you’ve snagged a spot on the Explore Page if you: (1) get extra new likes, and (2) get comments from unfamiliar accounts. What’s key is finding your Instagram niche – that unique, sweet spot that differentiates your brand, engages your audiences, leads to conversion, and can expand to reach more fans and followers. You can also launch a user-generated campaign like contests for TikTok-style videos to create buzz and even increase sales. Take note that we are not talking about just hashtags here and joining the bandwagon for views and likes. Well, Instagrammers use the platform as a show-and-tell space. It even evolved to make COVID-19 a profitable time for the platform’s vendors. Together, these two forces will show you what you should wear and what you should buy. One-minute IGTV teasers have increasingly appeared in the feed to lead viewers directly to the main channel. There are different types of hashtags that you can use for visibility and reach. You can be sure that Instagram is experimenting on how to keep content fresh, accessible, and more customizable. to use different types of content. Moreover, Stories are now appearing in the Explore grid. Gone are the days that you have to redirect your audience to your website or Amazon just to showcase your product. One-minute IGTV teasers have increasingly appeared in the feed to lead viewers directly to the main channel. catapulted Instagram into a full-fledged eCommerce site; its growth was accelerated further by the COVID-19 lockdowns worldwide. More users are following authentic and real influencers that lead ordinary, relatable lives. A stunning Shōwa Era Japanese Byobu Screen depicting a lovely scene with green birds and blossoming cherry tree (sakura). So, one strategy in using hashtags for visibility is to find the right mix of these: Also, you have to factor in relevancy. Simply put, Instagrammers are all for taking a stand on a current social issue that resonates with their own (SocialMediaToday, 2018). Compose inspirational images that show thought and have deeper meanings. Popular hashtags generate immediate activity on a single post, up to 12.6% more engagement to be exact (Influencer MarketingHub, 2020). Instagram data shows that the platform commanded a whopping 1 billion+ active accounts worldwide in 2020, with the COVID-19 lockdowns adding 186.3 million new users (eMarketer, 2020).By the end of 2021, that number will soar to 1.07 billion and is projected to reach 1.18 billion in 2023. Later, you can release the article for all the answers. So, how can you use this data to inform your hashtag strategy? Don’t Do That, Do This! Brands, influencers and regular Instagram users are producing more creative content for their collages (Later, 2019), using new apps to put images, videos, backgrounds, etc. Instagram is a never-ending stream of ever-changing fads, features and formats. The new IGTV platform now allows users to cross-promote their videos to their feeds. You’ll see a wide range of runway fashions from the top designers like Armani and Chanel. Next level hashtags . Then, you can finish it off by announcing the winner on IGTV. Although there are still “produced” photos on her account, she mixes them well with raw footage and “actual” workout photos. Everyone posts what looks like them but some photos make the difference; with these 10 photos, likes are guaranteed! Instagram users engage more with business accounts that support causes that matter to them. Here are a few tips to help your chances (Socialbuddy, 2019): One of the landmark Instagram trends 2021 brings is the continuing popularity of Augmented Reality or AR effects for Stories (Influencer MarketingHub, 2021). One way to do this is to find a somewhat-related hashtag or influencer. 1. With its new checkout feature, shoppers can buy products directly on Instagram without ever leaving the app. By STORY BY HELIN JUNG. Building your brand presence on Instagram can be a crucial component in your social media marketing strategy. Aside from this, you should also consider the factors that go into building and managing an influencer-level business account such as finding a good social media monitoring software. For starters, it helps if your products fall in at least one of the more in-demand topics on the platform. Thus, experts suggest that you use popular hashtags if you want bursts of visibility. Thus, unconventionally truthful posts and feeds are coming across as legit, relatable, and believable. One way to increase Instagram engagement is to follow some Instagram trends, use social sharing best practices, and stay aware of any new features being added and offered. Just like what you do on Stories, you can take your customers on a journey across these different platforms. This feature was opened to a wider audience in 2020, so it’s best to hop on the trend it generated while the world is still on lockdown. 1.6m Followers, 920 Following, 23.1k Posts - See Instagram photos and videos from TRENDMOOD (@trendmood1) This native integration makes it easy to tag and shop products directly from your organic Instagram posts. This is why it’s important to have some or at least some person in your company that is adept at making creative marketing associations. Creating content and reaching out to influencers on top topics can help you gain visibility and reach. This signals that there are professionals behind the posts. After all, as previously mentioned, the platform increased its userbase by 186.3 million in 2020 (eMarketer, 2020) and the usage rates of both features are on the upswing. Link different Instagram content like starting a trivia or quiz contest on Stories and following it up with answers on an article post shared on your feed. The Explore page can place your post in front of new followers who are specifically interested in your content, making it more likely to hit the follow button. This trend will persist as IG continues to be the top engagement platform. Yes, neutral shades are here. Together, these two forces will show you what you should wear and what you should buy. Here are some tips below: We can expect to see more crossover brand content between IGTV and Stories (Adweek, 2019). To get yourself up to speed with the state of eCommerce today, read about eCommerce facts and forecasts here. How Can They Help You? Tie-dye is usually associated with the hippie counterculture movement of the 1960s. So, be ready to play more into this in a way that you help people express themselves using commercial products. The success of your business using Instagram means a hell lot of things you need to know about in this age of digital marketing and social media. So what exactly does it mean to trend on Instagram? Instagram is paying attention and is working its way on making this content type available on its platform more and more. Also, they’d associate your brand with social good. Furthermore, the platform dangled the juicy incentive of sharing 55% of ad revenues in posts with creators, which is parallel to what YouTube offers (, Users can now cross-promote their IGTV videos on their feeds instead of just being confined in IGTV and have recently let users share landscape or horizontal videos instead of just vertical ones. There are also cycles for big events such as sports and politics. For example, you can post exclusive interviews with experts, influencers, or just a scene of your current company event. Have you ever gone to the farmer’s market with a basket bag? There are different ways to partner up with “relatable influencers.” One way is to try native advertising. Additionally, there are moderately popular hashtags. Why so? Padded headbands, hair clips, and barrettes are heavily featured on Instagram. These trends will help you decide what your own personal fashion brand is and can put you on the road to becoming a trendsetter and influencer yourself. Thus, when you choose your influencers for your brand, do not overlook the ordinary-looking ones. So, it looks like Instagram is on the road to becoming a formidable ecommerce site. Gouache and watercolor on gold-leaf-like paper under a thin clear layer of silk. Interestingly, those numbers released by Instagram are two years old. That said, you’ll need to look professional amongst professional-looking accounts being run by individuals. This move is potentially a game-changer on Instagram’s part. Follow the instructions, and you’re done. Short Brother Status And Wishes For Whatsapp And Facebook, Beautiful Eyes Status And Quotes For Whatsapp, 300 Heart Touching Sad Whatsapp Status Quotes in English, 40+ Best Memories Status And Quotes For Whatsapp, Social Media Marketing Quotes: Top 20 Quotes About Social Media Marketing for 2019, Puff, Puff, Post: The 30 Best Weed Quotes for Cannabis Companies to Post on Social Media, 100+ Christmas Status | Best Christmas Wishes. With this knowledge, you can optimize the reach of your Instagram page and, by extension, the reach of your business. What are the most popular Instagram topics? We at Bright Side decided to show you these controversial photos, and we want to know your opinion. Did somebody say inflatables? Instagram has grown from people taking pictures of their dinner to a highly polished platform for influencers to build a following and fashion brands to sell products. Moreover, these popular topics and Instagram story trends are very likely to carry over in the next few years. Also, remember to make your products are a part of your Shoppable Posts and make it available to micro-influencers via performance-based marketing. Users are finding greater content value from people that mirror their own life experiences. How do you leverage this trend if you are a business? You can also take what you liked and do a little more research and shopping. It is important to stay up to date with aesthetic trends like these. Here’s How to Become a Social Media Manager, 8 Epic Instagram Story Ideas That Will Get You a Ton of New Followers. 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